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Research papers

Taking the long view in new product introduction

The central thesis of this paper is that a perspective is needed in introducing new products and services in "hot areas" such as high technology. Artificial Intelligence has been around since the mid-1950s, but has remained largely an academic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich
September 1, 1990
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Citation

Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction